![]() ![]() Innis laid the basis for scholarship that looked at the social sciences from a distinctly Canadian point of view. ![]() Havelock formed the foundations of the Toronto School of communication theory, which provided a source of inspiration for future members of the school: Marshall McLuhan and Edmund Snow Carpenter. He warned, however, that Western civilization is now imperiled by powerful, advertising-driven media obsessed by "present-mindedness" and the "continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity." His intellectual bond with Eric A. He argued, for example, that a balance between oral and written forms of communication contributed to the flourishing of Greek civilization in the 5th century BC. Innis's writings on communication explore the role of media in shaping the culture and development of civilizations. ![]()
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